Band merch: design, price and list a drop around your release
Fans buy band merch to say they were there. wovain helps you build a drop around a release or tour, priced so every sale pays you, with the ads ready and paused.
Start with a brief like this one
Where you are
You play in a band or release music on your own. Merch matters, but the time goes into writing and playing, not into listings and ad settings. You want a few good pieces around the next release, sold online, with a margin you can count on.
How the drop goes
Brief from the release
Describe the record or tour, the visual feel and who listens.
Pick ideas
Qloo shows what your listeners also love, from films to fashion, and Tavily adds this week's news and checks the listings.
Approve the designs
Each design is checked for print size and fit. Approve, reject or ask for changes.
Publish on Fourthwall
Products go live on your shop when you publish, at a price that clears at least $10 per sale.
Ads for release week
Up to three ad variants wait in a paused campaign. Turn it on around release day.
Tips that matter here
- Tie the drop to the release: the artwork, a lyric you wrote or the tour dates.
- Keep other bands' names and album titles off the print. wovain saves the names it matched for your brief as names never to print.
- Print-on-demand pieces are made after the order, so they suit online sales and pre-orders more than a merch table on the night.
- Publish a few days before release so the link is ready for your posts and the release-day ads.
- Higher-cost blanks like hoodies get a price set by the 30% margin floor. A $35 blank sells at $50 and still leaves $12.
Questions
Can I sell merch at shows with wovain?
wovain lists products in your Fourthwall shop, which is made for online orders. Stock for a merch table is a separate order outside wovain.
How are hoodies priced?
The same rule as tees: at least $10 profit and a 30% margin over the blank's base cost, whichever is higher.
Can we use our album art?
Yes, if you own it. You can describe it in the brief, and you approve every design before anything is made.
Try it with your own brief
Free while in beta. You approve every step, and the campaign starts paused.