Qloo in wovain: find what your audience already loves
Most merch ideas start from what is in the news. wovain starts from your audience: Qloo's taste graph shows which themes the fans of your topic also love, and the designs follow from there.
Qloo
Nothing to do. Qloo runs on wovain's own key.
- What it is
- Taste graph
- Who connects it
- Runs on wovain's keys
What it does in a run
Read your brief
The topic in your brief, such as a channel niche, a fandom or a style, is matched to things Qloo knows about.
Find the taste themes
Qloo returns the tastes that the fans of those things share across music, film, food, travel and more. These become the themes for ideas.
Keep names off the print
Brands, artists and titles Qloo matched for your topic are saved with the idea as names never to print, and the design brief avoids them.
Hand off to the news check
Tavily then looks for this week's news and existing listings inside those themes, so every idea has both taste and timing behind it.
What's shared
wovain sends Qloo the topic from your brief and gets back related entities and taste tags. Nothing from your Fourthwall or Meta accounts is sent to Qloo.
Questions
Do I need a Qloo account?
No. Qloo runs on wovain's own key, so you only write the brief.
What is a taste graph?
A map of what people who like one thing also tend to like. It answers the question a trend chart cannot: what would your fans actually wear?
Does it keep me clear of other people's trademarks?
It helps. Names Qloo matched for your topic are kept off the print. It is a safeguard, not legal advice, and you still approve every design.
Try it with your own brief
Free while in beta. You approve every step, and the campaign starts paused.